GreenUP your day,
get rewarded on the way!
get rewarded on the way!
We focus on the seamlessness and convenience of earning rewards
no matter where they are or what they are doing.
The campaign’s centrepiece is a jingle / music video featuring a leading talent
as she goes about her day, who suddenly breaks into a song and dance to elaborate the different ways anyone can earn rewards through their everyday activities.
no matter where they are or what they are doing.
The campaign’s centrepiece is a jingle / music video featuring a leading talent
as she goes about her day, who suddenly breaks into a song and dance to elaborate the different ways anyone can earn rewards through their everyday activities.
For this film — fun and funky, we focus on our main character who is an adult working woman, taking control of her life by Greening it UP. The visuals are a wild colorful ride, take our audience through 3 different scenes with interesting transitions. It’s a little quirky, a little fun, a little cheeky but never corny. We want to incorporate groove and dance in a seamless manner. Our characters are not dancing through the spot, but rather using dance as a tool to give them a little kick in their step.
Behind the Scenes
Executive Chairman: Neil Johnson
Creative Director: Elijah Ng
Creative Director: Elijah Ng
Creative Group Head: Rachel Xu
Art Director: Cadey Lau
Copywriter: Shiwei Tan
Regional Business Director: Naiyen Wang
Account Manager: Natasha Chew
Head of Broadcast: Bettina Feng
Producer: Karen Leong
Production House: Abundant
Director: Amanda
Sound Design: Fuse
